Memes are everywhere aren’t they? They are are a great, simple shorthand to share a joke, make a point, or join in with a conversation. But are they good to use in your marketing?

Well, that really depends on knowing your audience. If your audience are going to understand what your meme means, then it makes sense to use it. Also, does your brand have a sense of humour? If your brand is fairly straight-laced and poker faced, then rolling out the memes may make your audience take you less seriously, or maybe become a bit confused by your brand. Staying topical and of the moment is important too.

For example, take a look at this image we have used. In all honesty, this kid has been around a while on loads of different memes. The picture actually works better as a gif too(we’ll talk about gifs in another post). But, while it might not be the most on-trend meme, it’s a really recognisable meme to most people. Plus, we know our audience know us, and won’t be surprised to see us post something like this.

We’ve just touched the surface here, so if you want to know more about the finer points of memery, drop us a line, we’d be happy to help.