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Storytelling is a powerful tool for marketers looking to engage with their target audience and build strong relationships. By creating compelling stories that resonate with your audience, you can capture their attention, spark their interest, and build emotional […]
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Does Your Business Really Need PR? Public Relations (PR) is a critical aspect of any business, and it can help your business achieve a wide range of objectives. Whether you are looking to build and maintain your reputation, […]
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Creating a narrative for your business can be a valuable tool for building a strong and recognisable brand. A brand narrative is the story that you tell about your business. There are many benefits to creating a brand […]
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Artificial intelligence (AI) is becoming an increasingly prevalent technology in many industries,and the field of writing is no exception. While AI has the potential to assist writers in variousways, many are concerned about the possibility of it taking […]
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Apparently, we are 22 times more likely to remember information when it’s delivered in a the context of a story. We don’t quite know where that number came from, but we know that there is a 1969 study of […]
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You could be forgiven for thinking we’ve all catapulted back to the mid 1980s. Just look around us, Top Gun is on at the movies, Russia and the USA are not friends and the UK standard of living […]
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Memes are everywhere aren’t they? They are are a great, simple shorthand to share a joke, make a point, or join in with a conversation. But are they good to use in your marketing? Well, that really depends […]
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When I went to drama school, I had a fantastic lecturer called Keith Heckenberg. He looked like a wizard with a long grey beard. He only ever wore black, and always wore long necklaces.Back then, I thought he […]
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I read ‘Oedipus Rex’ over two decades ago, sitting in my car in a dimly lit underground car park during my lunch breaks. I felt anti-social not sharing my meals with my work colleagues in the lunchroom upstairs, […]